About
Grounding Marketing in Revenue Reality
Helping teams translate growth ambition into decisions that hold up under revenue reality through fractional marketing.
Principal & Owner
Fiona Tsang (Kiu)
Most of my career has been spent inside growing SaaS companies, working closely with CEOs and alongside Sales and Product leaders. The work has included owning annual plans and budgets, shaping go-to-market direction, managing teams and partners, and supporting pipeline growth through disciplined follow-through.
But titles and outputs are secondary. What matters most is whether marketing is strengthening the pipeline in ways the business can see and measure.
That connection between effort and revenue continues to shape the work behind KIU.
Why KIU Exists
Most SaaS companies do not struggle because they lack ideas.
They struggle because effort drifts away from revenue context. Activity increases. Tools multiply. Campaigns ship. Yet clarity around pipeline strength becomes harder to see.
Growth-stage SaaS companies often feel pressure to accelerate. Hiring discussions begin. Campaigns expand. Yet the more important question is structural: how do revenue targets translate into realistic inputs for growth?
KIU was built to address that gap.
KIU connects revenue goals, sales motion, and investment in a way that holds up under math. Expectations become grounded. Tradeoffs become visible. Decisions become clearer.
The objective is measurable revenue contribution, not motion.
KIU Marketing has had a real impact on our business. Fiona brought clarity to our messaging, helped us reach the right audience more effectively, and we’ve seen stronger engagement as a result. What stands out is her ability to simplify complex decisions, keep us focused on outcomes, and deliver with thoughtfulness and consistency. She’s been an invaluable partner and a trusted part of our extended team.
How KIU Operates
KIU operates as a principal-led partnership. Clients work directly with me and a small team. There are no layered handoffs or delegated strategy.
The work stays close to the decisions that shape growth:
- revenue targets;
- pipeline visibility;
- go-to-market focus; and
- cross-functional alignment.
Strategy without execution drifts. Execution without strategy fragments. Sustainable growth requires both.
The Meaning Behind KIU
The name “KIU” (pronounced “Q”) comes from Chinese. One meaning refers to elevation (喬), while another shares pronunciation with bridge (橋).
The idea reflects how the work operates: elevating marketing decisions and connecting marketing effort to revenue reality.
Let's Align
Get Started Today
KIU works best with founders who are ambitious but grounded. Leaders who value data, who are willing to make deliberate tradeoffs, and who understand that sustainable growth requires discipline as much as vision.
When that alignment exists, progress compounds.
Did I just describe you? Let’s have a conversation!
Marketing today is no longer a standalone function or “just” sales support. It weaves through multiple departments, influencing product development, sales, customer success, and operations. By leveraging marketing as a strategic cross-functional driver, businesses can improve collaboration, enhance customer experiences, and achieve sustained growth.